KV SHOOTING/DESIGN
Intro
We developed NEO DECK's complete brand identity including logo design, visual systems, and custom website to establish their market position. Our strategic approach combined brand development with user-focused web design, resulting in enhanced recognition and improved conversion rates.
Deliverables:
Logo Design
Website Design
Framer Development
3D Animation
CMS Integration
Serving as the lead Art Director for DR.PEPTI, a prestigious South Korean skincare brand, this project required the seamless integration of high-end commercial photography and rigorous visual design. The core objective was to craft a compelling Key Visual (KV) campaign that authentically translated the brand's scientifically backed, premium K-beauty identity into a persuasive consumer narrative. By meticulously overseeing the end-to-end production—from conceptualizing the sophisticated on-set shooting aesthetics to executing the precise post-production design layouts—I ensured absolute visual fidelity. This cohesive art direction was strategically engineered not only to elevate DR.PEPTI’s premium market positioning, but to act as a high-converting visual asset across diverse omnichannel touchpoints. Ultimately, the project successfully merged flawless beauty aesthetics with tangible commercial impact, driving measurable engagement in a highly competitive cosmetic landscape
